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Galleri Djupet - Visionary artist Michael U Johansson på Facebook
Visionary artist beyond our age
Copyright 2004 Gallery Djupet
All rights reserved to Michael U Johansson
Have you ever considered collecting art for investment purposes? I you are at home or in your office take a quick
look around. Chances are that you have some sort of art hanging on your walls. You or someone else selected it
because you need something to put on your walls and you liked how it looks. In some cases the price may have
been a consideration. Since you will be buying art, why not select works that have investment potential? When it
comes to collecting art most people feel inadequate or intimidated. We have been led to believe that you require
specialized knowledge to be an art collector. The critics and most experts don´t offer any help eigher. Some are
more interested in selling their particular showings rather than educating you how to become an art lover and a
long term collector. Collecting art can be very profitable and enjoyable. It is one of the few areas where you can
have your proverbial cake and eat it too. Anyone can become a successful art collector.

Buy only originals!
Originals are one of a kind. Once an artist becomes well known there will be many collectors bidding but only one
original will be available. However, before I get into the basics one point needs to be clarified. I am not writing about
collecting the works of masters such as Dali, Monet, Van Gogh etc. For this type of collecting you do indeed need
specialized knowledge that comes from years of study. Most of these works have proven their investment quality
and serve as motivation for us to find the next great masters. And there will be new masters! The only question is
which ones.

That's where the fun in art collecting is! You just may be the one of the few who started buying the early works of
an artist who suddenly becomes famous. It is possible! Imagine for a moment having purchased some early works
of an unknown artist named Picasso. Early in his career his works were affordable and easily available to anyone.
Now, look where the prices for originals have gone to - some sell for millions. And since we have already
established that you will be buying art anyway, why not buy art as an investment? Who knows, in 5, 10 or 20 years
the artist may be the next Dali.The Internet is a phenomenal resource. All kinds of information is available at the
click of the mouse. It is also a good tool to share and promote your newly discovered artist. Keep in mind that the
reason artists are famous is that they are well known. The more people you tell about the works you acquired the
more will get to know the artist. Don't be shy, share your discovery with others. Everyone will benefit.

Finally, don't procrastinate, go out and start collecting. There is only one way I know of to become an experienced
collector and that is to start as a novice. Everyone has to start somewhere. Don't get discouraged. It's true that
everyone is a critic, but the only critic that matters is YOU!
Reprinted from an article by Ivan Cavric